Review of Burberry Summer 2024 Ad Campaign by Creative Director Daniel Lee with Photographer Harley Weir and models Ainara Aberasturi, Alva Claire, George Osborne, and João Knorr
Burberry embraces effortless summer elegance with a new campaign for the second drop of its Summer 2024 collection. The imagery was lensed by photographer Harley Weir.
Weir’s imagery sees the styles of the summer-ready collection – which draws on classic house motifs with a new free-spiritedness – move effortlessly from day to night. The daytime shots see members of the eclectic cast adventure into deep blue ocean, while in the nocturnal shots they are mostly framed only by inky darkness, creating an enigmatic yet celebratory mood.
The campaign nicely builds on the cohesive and consistent visual world that Daniel Lee has been building out with his time at Burberry, emphasizing house codes while filling them with a new spirit of summer freedom.
Burberry Creative Director | Daniel Lee
Photographer | Harley Weir
Models | Ainara Aberasturi, Alva Claire, George Osborne, and João Knorr