Calvin Klein Fall 2024 Part One Ad Campaign

Review of Calvin Klein Fall 2024 Part One Ad Campaign by Photographer & Director Mert Alas with Talent Greta Lee

Calvin Klein taps Greta Lee for the first chapter of its Fall 2024 campaign, continuing an energetic and joyful celebration of confidence and individuality. The campaign sees the brand reunite with photographer and director Mert Alas.

The new campaign series wisely continues the hugely successful formula of the brand’s Spring 2024 approach, which was broken up into chapters each centering around an individual celebrity persona and boosted by strong music choices – including the internet breaking first installment with Jeremy Allen White – which were also shot and directed by Alas.

Exuding ebullient energy and radical self-love, Greta Lee is an unstoppably dynamic force. Beginning with a clever reference to the iconic Risky Business dance scene but bringing a distinctly personal spin, the film follows Lee as she dances with chaotic joy at home before exploding onto the streets, taking the coffee run to cinematic new heights. “We Got the Beat” by The Go-Go’s comes in clutch as another incredibly apt and uplifting song choice.

“Being a part of this campaign means a lot to me because I was able to truly show up as myself and lean in to a side of myself that I’ve never shown before,” said Greta Lee. “Working with Mert and the Calvin Klein team, and dressed almost exclusively in underwear, I tapped into this sense of confidence, empowerment, and gratitude for my life, my family, and my body. It was a radical and emotional experience for me, and I’m so proud of it.”

Strategically extending a smart campaign formula that makes the most of great casting choices, this new chapter feels especially strong thanks to the palpable embodiment of joy brought by Greta Lee.