Review of Calvin Klein Holiday 2024 Ad Campaign by Creative Director of Agency X with Photographer Michael Bailey Gates with model Cara Delevingne
Calvin Klein embraces the simple pleasures of the festive season with its Holiday 2024 campaign, captured by photographer Michael Bailey Gates.
Bringing a festive twist to the brand’s typical formula of celebrity-powered, sensual, in-studio minimalism, Gates captures Cara Delevingne in party-ready looks. Deconstructing familiar holiday iconography, she leans on a pile of presents, decorates a paper tree, and gets wrapped up in lights.
While the simplicity of the imagery and low-budget feel of the set design might be interpreted as a missed opportunity to make a holiday campaign with meaningful storytelling and strong visuals, the campaign does still manage to successfully put a home-for-the-holidays spin on Calvin Klein’s tried-and-true marketing approach.
Photographer | Michael Bailey Gates
Model | Cara Delevingne