Calvin Klein Summer 2020 Ad Campaign by Josh Olins

Calvin Klein

Summer 2020 Ad Campaign by Josh Olins


Conie Vallese is right at home in an intimate new campaign from Calvin Klein.

In a surprising but beautiful move, Calvin Klein has taken a break from their usual style of high-profile celebrities and raw sexiness in favor of an honest and emotional intimacy. Conie Vallese is a Buenos Aires-born sculptor and painter who lives and works in New York City. Photographer Josh Olins captures her at home.

Occupying a space with which she already has a personal relationship, Vallese seems confidently comfortable and at ease. The looks she wears – a range of classically simple Calvin Klein underwear and denim – are exactly what one would wear for a low-key day of lounging around the house, and so the images feel natural and domestic. But Vallese’s expressive movements, unique beauty, and sensitive artist’s gaze bless the images with a nuanced emotional content, elevating the work to a gorgeous exploration of body, gaze, and interior space.

The thoughtful changes to the usual Calvin Klein formula pay off immensely. Vallese and Olins work wonderfully together to create a campaign that finds beauty and newness in rest – but we can’t stop looking at it.

Calvin Klein Summer 2020 Ad Campaign by Josh Olins
Calvin Klein Summer 2020 Ad Campaign by Josh Olins
Calvin Klein Summer 2020 Ad Campaign by Josh Olins

Photographer | Josh Olins
Model | Conie Vallese