Australian label brings Spring/Summer 2025 and new Vacation capsule to UK retail
Camilla and Marc has opened a seasonal pop-up at Harrods in London, running from May 19 through October 31, 2025. Located on the International Designer floor of the department store, the space marks the UK introduction of the Australian label’s footwear and accessories, alongside a curated selection from its Spring/Summer 2025 collection.
The installation also debuts the Vacation capsule, a new line characterized by sun-washed tones and loose silhouettes, aimed at travel and leisure. Designed for transitional wear from urban to coastal settings, the capsule forms part of a broader strategy to expand the brand’s presence in international markets.
The pop-up environment was developed by Akin Atelier, an Australian design studio. Referencing the country’s shoreline, the space uses a neutral palette and natural materials such as travertine and textured textiles. Vintage furniture including a sculpted armchair and a stone table ground the layout, aligning with Camilla and Marc’s minimalist aesthetic and architectural themes.
The brand describes the Vacation capsule as focused on mobility and simplicity, featuring relaxed pieces in light hues. According to the company, the design complements the store’s lighting and spatial design. “We wanted to create a unique experience that distils the Australian lifestyle through the elevated perspective of Camilla and Marc. Harrods represents timeless excellence, and we’re delighted to present this immersive brand moment so that customers can step into our world,” said CEO Marc Freeman.
The launch at Harrods is part of Camilla and Marc’s ongoing global growth strategy and signals its interest in pairing retail with site-specific brand environments. The company positions this move as a continuation of its focus on high-end, experience-driven retail installations.
