Cara Delevingne pushes Hardcore Denim to new heights in the latest G-Star RAW Fall/Winter 2022 campaign. The British fashion model and actress brings a playful, rebellious edge, in line with the brand’s raw attitude.
With a female talent to front the campaign, Delevingne fits in perfectly with the brand’s tradition of working with unique talents. Delevingne is a “true original” through her rebellious, outspoken character and her ability to show different aspects to her personality.
The campaign introduces a new denim collection presenting G-Star’s signature designs which always strive to challenge the norm. Set in an abstract world, without rules or logic, Delevingne features alongside the other models moving through surreal cities. Within the abstract setting, you’ll see unexpected dimensions, disruptive perspectives and unusual gravitational forces.
Hardcore denim is at the core of G-Star’s ethos which is clearly showcased in this campaign. The creative concept takes inspiration from unexpected perspectives, distorted city life and surrealism. Depicting a state of flux, the campaign video showcases larger-than-life citizens coexisting within their surroundings. Warped giant buildings appear alongside a miniature cityscape, contrasting macro and micro elements between Cara and her fellow giants. With a rebellious attitude as always, G-Star’s newest campaign turns things on their head and proves that the sky’s the limit.
G-Star Creative Director | Aitor Throup Agency | The Family Amesterdam Production Company | Stink London Director | Felix Brady DOP | Pat Aldinger Head of Production | Andrew Levene Executive Producer | Blake Powell Senior Producer | Jacob Swan Hyam Post Production | The Mill VFX supervisor | Tom Luff Executive Producer VFX | Clare Melia Post producers | Nicola Simmons, Kayleigh Dugdale, Saskia Delius Grading | No. 8 London Colourist | Alex Gregory Post production versioning | The Compound – Daniel Falkenhagen Casting Director | Ben Grimes casting Photographer | Lucas Christiansen Talent | Cara Delevingne Hair | Ben Talbott Makeup | Wendy Rowe Edit house | Trim editing Editor | Paul Hardcastle Editors cutdowns/social ads | Jennifer Tividad & Camille Bouwmans Music research & licensing | Cris & Jef Music Music track | Portishead ‘Strangers’ Sound studio | Hielke Praagman Production company | Stink GmbH – Berlin Head of Photography/produce | Jana Marx
WHERE FASHION GETS CREATIVE
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