Review of Carhartt WIP Fall 2025 Ad Campaign with Photographer Dan Regan with models Ayanna, Aminah, Chelsea, Harmony, Akim, Gordon, Haleigh, Jaylin, Sheron, Kaiden
Carhartt WIP unveils its Fall 2025 ad campaign, a grounded yet expressive study of contemporary workwear and urban identity. Shot by photographer Dan Regan, the series brings together a diverse cast including Ayanna, Aminah, Chelsea, Harmony, Akim, Gordon, Haleigh, Jaylin, Sheron, and Kaiden, each embodying the brand’s evolving connection to youth culture.
Set against raw industrial backdrops and street-level spaces, Regan’s imagery leans into realism—grit balanced by warmth, structure softened by movement. The result is a visual rhythm that feels both documentary and editorial, reflecting the brand’s deep ties to skate, music, and creative subcultures.
The styling reinforces Carhartt WIP’s design codes: utility jackets, loose silhouettes, and weathered textures that speak to longevity rather than trend. Subtle layering and tonal color palettes suggest a confidence rooted in ease, not excess.
Rather than reinventing its identity, the campaign refines it—spotlighting the lived-in quality that defines Carhartt WIP’s ongoing dialogue with its community. Through Regan’s lens, Fall 2025 becomes less about performance and more about presence: an honest snapshot of how workwear continues to evolve when worn with purpose and individuality.
Agency | Mike Minahan @ Suffolk Downs Studios + Kevin Wall @ Apple Box Prod
Creative Director | Ben Dorado
Photographer | Dan Regan
Models | Ayanna, Aminah, Chelsea, Harmony, Akim, Gordon, Haleigh, Jaylin, Sheron, Kaiden
Stylist | Brezhanè Townsend
Casting Director | Michele Mansoor