Cartier Juste un Clou Fashion Ad Campaign

Review of Cartier Juste un Clou Ad Campaign by Photographer Kayla Connors with model Emma Corrin

Cartier sharpens its signature edge for Spring 2025 with a striking Juste un Clou campaign starring Emma Corrin, whose multifaceted persona is a perfect mirror for the house’s most iconoclastic collection. Photographed by Kayla Connors, the campaign captures Corrin in a tightly curated set of studio portraits that feel both intimate and editorial, sophisticated yet subversive.

The styling by Isabelle Kountoure cleverly toggles between classic polish and unexpected twists—structured suiting, sheer layers, and sleek eveningwear become vehicles for maximal jewelry moments. Corrin wears stacks of gleaming nail-shaped bangles, bold drop earrings, and architectural rings that transform utilitarian design into objects of raw elegance. Whether in a red slip dress or an oversized blazer, they exude a cool confidence that underscores the gender-fluid edge of the collection.

Shot mostly in monochrome or with soft lighting that accentuates the metallic textures of the jewelry, the visual direction is minimal but impactful. The decision to avoid heavy props or distracting sets gives space for the Juste un Clou pieces to take center stage while allowing Corrin’s expressions and body language to imbue the images with a sense of introspection and defiance.

While the campaign is stylistically understated, it delivers a powerful articulation of the Juste un Clou ethos: bold simplicity, rebellious refinement, and timeless provocation. With Corrin as the face, Cartier smartly aligns the collection with a contemporary creative icon—one who, like the pieces themselves, is unafraid to bend conventions.