Cartier Love Unlimited Ad Campaign

Review of Cartier Love Unlimited Ad Campaign by Photographers Sofia Coppola and Isabella Elordi with model Jacob Elordi

There’s something irresistibly cinematic about Cartier’s latest chapter in the ongoing mythology of Love. With Sofia Coppola behind the lens and Jacob Elordi in his debut as an ambassador, the house turns a familiar icon into a study of intimacy, distance, and the quiet power of connection. It’s not spectacle—it’s stillness. And in Coppola’s hands, stillness becomes storytelling.

Shot across New York, the campaign unfolds like fragments from a film we wish existed—one stitched together from Polaroid candor and quiet glances. Elordi drifts through diners, rooftops, and rain-polished streets, a modern romantic rendered in that tender, timeless light Coppola knows so well. There’s a mood of gentle melancholy and genuine curiosity, as though love, like the city itself, is something both endless and just out of reach. Isabella Elordi’s behind-the-scenes images extend that softness even further, capturing the man behind the myth with a sibling’s familiarity and warmth.

Creatively, it’s a coup for Cartier. Inviting Coppola to revisit her Priscilla lead through a new lens feels like more than a casting choice—it’s an act of narrative continuity. Her direction offers an intimacy that feels earned, not performed, giving the campaign an authenticity rare in luxury storytelling. In conversation with journalist Farah Nayeri, Coppola also explores women’s evolving roles in film and representation. By amplifying her perspective, Cartier does more than showcase a bracelet—it creates space for a woman’s creative gaze, one that feels introspective, intellectual, and refreshingly sincere.

Strategically, the house deepens the legacy of the LOVE bracelet without succumbing to nostalgia. LOVE Unlimited speaks not to ownership, but to evolution—love as something expansive, generous, and personal. By centering collaboration and artistic trust, Cartier strengthens its voice as both custodian of tradition and champion of creative freedom.

In the end, what lingers isn’t just the gleam of gold or the weight of legacy, but the air of sincerity that ties it all together. Love, Coppola reminds us, is both infinite and fleeting—and Cartier, in its quietest moments, captures both.