"Grain de Café" Spring 2023 Ad Campaign

Review of Cartier “Grain de Café” Spring 2023 Ad Campaign by Director Alex Prager with talent Elle Fanning

Cartier indulges in old Hollywood elegance with a new campaign film that debuts Elle Fanning as the new face of its Grain de Café collection.

The campaign leans into the jewelry motif’s legacy of Hollywood connection – its associated with the likes of Audrey Hepburn and Grace Kelly – while updating it for a new generation. Awash with old Hollywood glamor and drama, the film situates Fanning as an early-50s cinema heroine, following an open-ended storyline rife with romance, espionage, and revelation. The short film then gets meta at its ending as the camera pulls back to reveal Elle Fanning herself sitting in a crowded movie theater, watching her own likeness on screen.

It’s a smart move for the brand to revive the connection to Grace Kelly, one of its most iconic adherents – but it does so in a way that doesn’t feel staid or outmoded, instead marrying history with the youthful energy of the present via the great casting choice of a young talent.

Director | Alex Prager
Model | Elle Fanning
Stylist | Samantha McMillen