Casablanca Fall 2024 Ad Campaign

Review of Casablanca Fall 2024 Ad Campaign by Director Frédéric de Pontcharra and Photographers Corentin Leroux and Fiona Torre with models Adam Castellano, Mamuor Majeng, Georgia Palmer, Mary Ukech, Alex Consani, Rolf Schrader, and Tida Rosvall

Casablanca embarks on an intoxicating odyssey with its Fall 2024 campaign. The campaign features film direction by Frédéric de Pontcharra and photography by Corentin Leroux and Fiona Torre.

Titled “Venus as a Boy” after the iconic Björk song, creative director Charaf Tajer took his vision of luxury nostalgia meets contemporary resort wear to Ancient Greece and Rome, drawing on the legendary art and architecture of these civilizations that in many ways continue to be the origin of our own.

The campaign stunningly situates this collection in a slick, chromatic, cinematic atmosphere that is a bit closer to Kubrick’s odyssey than to Homer’s. Bold portraits emphasize the powerful red looks of the collection as the character’s contemplate Grecian busts or practice archery à la Odysseus. Deconstructed interior shots echo the futuristic set design of 2001. A psychedelic hall of mirrors or vision of a goddess among the stars recall mind-altering initiations into the cult of Venus.

The brief accompanying short film deepens this collision of ancient mystery and modern elegance. An electronic soundtrack with haunting vocals guides us through a wall of fog and into a ceremonial space where a muse greets us with a smoking amphora, inviting us to inhale and free our minds into this world of divinely stylish romance.

With its intoxicatingly saturated color palette of red, blue, black, and silver across exquisitely composed compositions, the campaign is a feast for the senses. Without ever losing sight of its ancient inspirations, it contextualizes these timeless reference points within a visual framework that is distinctly of our time. The result is a campaign that not only stands out from the trend of totally minimal advertising communications we’re seeing currently, but also situates Casablanca as more than a brand, as more than even a lifestyle, but as an epic adventure.