Casablanca Resort 2026 Ad Campaign

Review of Casablanca Resort 2026 Ad Campaign by Creative Director Charaf Tajer and Photographer Corentin Leroux with models Iris Law , Duncan Yair, Sara Grace Wallerstedt, and Camp Schill

For Resort 2026, Casablanca trades its signature sun-kissed exuberance for something more cinematic, more nocturnal — a kind of velvet-toned daydream suspended between Los Angeles fantasy and domestic intimacy. Shot at the legendary Sheats-Goldstein Residence, the campaign feels like a whispered departure from the brand’s usual radiance, using the unexpected rain that rolled across LA to its advantage. Photographer Corentin Leroux leans into the dampened light, making the glossy concrete, glass angles, and panoramic views shimmer with an otherworldly hush. It’s Casablanca through a soft focus: the city still glowing, but the mood dialed down to something languid, lived-in, quietly glamorous.

Iris Law — all nonchalant poise and modern-muse ease — anchors the campaign, drifting through Lautner’s Brutalist utopia as though it were simply her home for the weekend. The images capture her in a series of intimate, almost cinematic vignettes: curled across a modular sofa overlooking the valley; leaning at a kitchen counter with a bowl of cereal; moving through shadowy rooms where greens, violets, and neon accents pulse against the wet glass exterior. Around her, Sara Grace Wallerstedt, Duncan Yair, and Camp Schill appear like supporting characters in a subplot of the same story — contemplative, cool, perfectly attuned to the house’s hypnotic geometry.

The wardrobe amplifies that softness with a pastel palette of lilac, lemon, and petal pink, interrupted by richer tones like oxblood and midnight navy. Tailoring meets sport in the way Casablanca does best: monogram trims, varsity stripes, and those signature silk shirts bearing orchids, surreal motifs, and ombré gradients that feel like memories of a dream rather than literal prints. Elevated basics — waffle knits, mohair textures, pink denim, psychedelic green washes — round out the collection, grounding the visuals with a sense of ease that matches the everyday rituals unfolding in the space. The Del Mar and Stade sneakers appear as the campaign’s punctuation marks, balancing the more romantic looks with cool, contemporary clarity.

What’s striking here is how seamlessly the clothes and location converse. Lautner’s architecture — all impossible angles, poured concrete, and glass walls — provides the perfect stage for Casablanca’s softened futurism. The reflective surfaces catch every pastel, every shadow, allowing the collection’s colors and textures to vibrate quietly within the frame. There’s no rush, no push toward spectacle. Instead, the campaign luxuriates in moments that feel almost stolen: the pause before stepping outside, the glow of city lights flickering overhead, the way knit sleeves fall when someone leans across a counter.

This is Casablanca reimagined for nightfall — slower, moodier, more atmospheric. It’s a departure from the brand’s bright Mediterranean mythos, but not a betrayal of it. If anything, Resort 2026 simply reveals the other half of Casablanca’s universe: the hours after the party, when the music dims, the lights blur, and beauty leans toward introspection.

A dreamlike nocturne, indeed — one that proves Casablanca can be just as compelling when it whispers as when it shines.