Casablanca Spring 2025 Ad Campaign

Review of Casablanca Spring 2025 Ad Campaign by Photographer Bryce Anderson with models Abby Champion, Adčle Aldighieri, Luka Tesic, Max Tate

Casablanca brings Los Angeles to Paris with its Spring 2025 campaign, captured by photographer Bryce Anderson.

Anderson lenses models Abby Champion, Adčle Aldighieri, Luka Tesic, and Max Tate amid the beautiful and surreal modernist space of Le George restaurant at the top of Paris’ Centre Pompidou, where the bring to life the sunny and glamorous energy of the brand’s own take on the vintage style archetypes of Los Angeles.

Los Angeles is full of iconic stories and locations, so it’s an unexpected choice that the brand opted to stay in Paris to shoot the campaign, especially considering that their campaigns have taken them all over the world in the past. Nonetheless, the striking modernist curves of the Pompidou do still make for an effective, albeit less thematically connected, backdrop, and the collection speaks for itself with moments that exude a distinct take on SoCal style.

Casablanca is incredibly consistent in terms of the art direction and aesthetic across its collections and campaigns, and this latest chapter is another strong example of the brand’s globe-trotting and nostalgically glamorous luxury vision.