Luxury Brand Introduces New Range of Products Under Hedi Slimane’s Direction
Celine, under the creative direction of Hedi Slimane, is expanding its haute parfumerie collection with new bath and body products set to release this fall. This new range includes liquid soap, body milk, hand cream, and hair mist, adding to last year’s offerings of solid soaps, Cologne Céleste body oil, and bath milk.
The new products aim to meet the growing consumer preference for a holistic approach to fragrance, incorporating whole-body and multi-layered applications. The formulas, developed by Slimane, use carefully chosen raw materials to ensure a blend of sensoriality, performance, and a high level of naturalness.
The new bath and body line features liquid soap, body milk, and hand cream available in the fragrances Parade, La Peau Nue, Reptile, and Cologne Céleste. The hair mist comes in Parade, Reptile, and Black Tie scents. The packaging, characterized by amber or white hues, is crafted from 50 percent recycled PET or 95 percent aluminum, adorned with Celine’s iconic Triomphe symbol on black pumps or caps, and labels embossed with intricate 17th-century moldings.
In addition to expanding its bath and body collection, Celine is also venturing into makeup. In mid-March, the brand announced the launch of Le Rouge Celine lipstick, with the initial shade, Rouge Triomphe, set to debut in mid-October. Fourteen additional shades will follow in January 2025. The lipstick, composed of 89 percent natural ingredients, marks the beginning of Celine Beauté, the brand’s first cosmetics line. The range will expand to include tinted lip balms, mascara, eyeliner, and powder next year.
Celine’s haute parfumerie collection, which began with nine fragrances in 2019 and now includes 12 scents, recently introduced Zouzou in April, fronted by Esther-Rose McGregor. The fashion film for winter 2024 provided a preview of the lipstick line, showcasing models wearing the nude shade number 13 in various Parisian settings.