Chanel 25 Handbag Ad Campaign

Review of Chanel 25 Handbag Ad Campaign by Creative Director Sheila Single, Photographer David Sims, and Film Director Gordon von Steiner with talent Dua Lipa

Dua Lipa is the new face of Chanel for the brand’s 2025 handbag campaign. The pop icon brings freshness and fun to the campaign by creative director Sheila Single, photographer David Sims, and film director Gordon von Steiner.

Full of smiles and music, the campaign introduces a breezier new direction for Chanel. The film follows Dua Lipa across the streets of New York as she walks in the sunshine and sings along to Fine Young Cannibals’ classic “She Drives Me Crazy.” The catchy beat becomes a central focus for the campaign, and even as Lipa switches into professional glam mode for a glossy photoshoot, the song continues to anchor the narrative in a spirit of optimism and fun.

As we eagerly await the debut from Matthieu Blazy that will put an end to the brand’s long period of transition between creative directors, the campaign’s approach of retro feel-good vibes anchored by a strong star talent feel like a smart choice. The brand can sometimes get caught up in its own heritage, looking backward rather than forward, but this new chapter maintains that unmistakable Chanel chic while peeling away the unnecessary layers to create a clean slate of core identity.