Review of Chanel Coco Beach 2024 Ad Campaign by Photographer Cass Bird with model Olivia Vinten
Chanel strolls along the shore in the summery and nostalgic new campaign for its Coco Beach 2024 collection, shot and directed by Cass Bird.
Bird’s tranquil yet vibrant imagery follows model Olivia Vinten on an open-ended vacation day through a quaint seaside town. The collection’s sailor stripes and pastel pinks pop against the rugged beauty of a coastline dotted with sailboats or the deep turquoise of a resort hotel pool.
Simply conceived and elegantly executed, the campaign is a very Chanel celebration of summer luxury.
Chanel Creative Director | Virginie Viard
Photographer | Cass Bird
Model | Olivia Vinten