Review of Chanel ‘Coco Crush’ Fine Jewelry 2023 Ad Campaign by Creative Director Virginie Viard with Talents Jennie Kim, Margaret Qualley, Amandla Stenberg
Chanel gives us a new crush with a new, star-studded campaign for its Coco Crush fine jewelry collection.
The campaign stars K-Pop icon Jennie of Blackpink alongside actors Margaret Qualley and Amandla Stenberg, each of whom is captured in simple and elegant portraits wearing the differently colored gold pieces of the collection over striking all-black ensembles. While the campaign’s concept is about as straightforward as can be, it smartly relies on the incredible power of K-Pop’s global reach embodied in the casting choice of Jennie, as well as the unique talent and popularity of its other two stars.
Chanel Creative Director | Virginie Viard
Talents | Jennie Kim, Margaret Qualley, Amandla Stenberg