Review of Chanel Coco Neige 2025 Ad Campaign by Photographer Sean Thomas with model Nana Komatsu
Set against powder-drenched pines and cinematic isolation, Chanel’s Coco Neige 2025/26 campaign finds its rhythm in restraint. Starring Nana Komatsu and shot by Sean Thomas, the campaign reads less like a fashion shoot and more like a mood poem—equal parts solitude and statement.
Komatsu’s presence grounds the collection in emotion: not just a muse, but a quiet force. One moment she’s poised in an ecru sweater with a velvet bow; the next, she’s crouched in jet-black coated trousers, framed by mountain silence. It’s the kind of styling that doesn’t push product—it builds a world.
Chanel uses this seasonal capsule to remind us that luxury doesn’t always need reinvention. Sometimes, it needs reaffirmation. Velvet-laced boots, frosted puffers, and technical tweeds meet earmuffs, mohair minis, and firework-flecked knits—every look precise, every detail purposeful. Even the wolves feel editorially justified.
The timing is clever. With Matthieu Blazy newly at the helm, this campaign doesn’t compete with his vision. It complements it. Where his debut will speak to forward momentum, Coco Neige whispers about depth, ease, and the soft strength of tradition.
A snow-soft power play. And a very Chanel kind of quiet.
Photographer | Sean Thomas
Model | Nana Komatsu