Chanel Cruise 2025 Ad Campaign

Chanel

Cruise 2025 Ad Campaign

Review of Chanel Cruise 2025 Ad Campaign by Photographer Jamie Hawkesworth with model Loli Bahia

Chanel celebrates the arrival of its Cruise 2025 collection with a new, sun-kissed campaign shot by photographer Jamie Hawkesworth.

The imagery takes us back to Marseilles, where the collection was presented via a dreamy runway show. Hawkesworth’s portraits of model Loli Bahia match that spirit while bringing a more relaxed and solitary energy, finding her in moments of reflection framed by nooks of nature that overlook the distant city or the sparkling blue sea.

Accompanied with activations, pop-ups, teaser films, and a repeat presentation from Hong Kong, Chanel’s latest Cruise collection has been accompanied by a flurry of marketing activity. This campaign is another way the brand is strategically maximizing the reach of its resources and investment – but it also offers a nice sense of focus and simplicity that captures the spirit of the collection itself just as it arrives in stores.


Photographer | Jamie Hawkesworth
Model | Loli Bahia
Location | Marseille