Review of Chanel Fall 2020 Ad Campaign by Inez & Vinoodh with Adut Akech, Vittoria Ceretti, Abby Champion, He Cong, Kaia Gerber, Jill Kortleve, Lineisy Montero Feliz, Evelyn Nagy, Nike Praesto Nordström, Vivienne Rohner, Rianne Van Rompaey & Fran Summers
Chanel’s Fall 2020 campaign keeps things simple, allowing the strength of Virginie Viard’s designs to speak for itself. The campaign features elegant studio portraiture by photography duo Inez and Vinoodh.
Taking over for Karl Lagerfeld is, to say the least, no small task. Not only was he one of the world’s most talented and visionary designers, but he was also probably its most beloved. But Viard, unafraid to explore her own vision for the house, is stepping out of his shadow to shine on her own. Finding her own voice, her designs seem to embody a more youthful and energetic femininity. While maintaining the house’s classic upscale French elegance, she is unafraid to experiment with proportion or incorporate unexpected elements, such as this season’s pirate-like pieces.
The creative team behind the campaign make the smart decision of keeping things quite simple in order to put the spotlight on Viard’s work.
Inez and Vinoodh capture the models – each of whom walked in the runway show – as they assume expressive and assertive poses in simple black-and-white portraiture. The short film, created by Guillaume Delaperriere, adds color, music, and motion to these images, emphasizing the collection’s many beautiful details. It also echoes a theme from the runway show, that of putting two women, two looks, in conversation with each other.
Elegantly unpretentious, the campaign commands attention by the aesthetic strength of Viard’s designs alone.
Chanel Creative Director | Virginie Viard
Photographers | Inez van Lamsweerde & Vinoodh Matadin
Video | Guillaume Delaperriere
Models | Adut Akech, Vittoria Ceretti, Abby Champion, He Cong, Kaia Gerber, Jill Kortleve, Lineisy Montero Feliz, Evelyn Nagy, Nike Praesto Nordström, Vivienne Rohner, Rianne Van Rompaey & Fran Summers