Review of Chanel Fine Jewelry Holiday 2021 Ad Campaign by Chanel Creative Director Virginie Viard with models Alma Jodorowsky, Djebril Zonga, Giedre Dukauskaite, Amar Akway, and Mika Schneider
The holidays get the Chanel treatment in a glittering new campaign for the house’s fine jewelry collection.
The campaign picks up on the same visual language of past Chanel holiday jewelry and fragrance campaigns: one of warm light, golden colors, and subtly fantastical detailing.
The campaign finds its characters in the simple narrative of sharing a holiday meal together, but the set design, styling, and music elevates it to a place of dreams outside of space. The revelers share stories and gossip over plates laden with diamonds and flowers.
The props of a vintage camera and telephone appear throughout, making for some playful moments of connection between characters. Taking these objects back into their real-life context, we can recognize that they will continue to characterize this year’s holiday gatherings by helping to connect us with (socially) distant loved ones. Thus, in addition to the campaign’s dreamy, timeless quality, it still feels timely.
It’s an impressive balance that Chanel manages to strike perfectly through exquisite attention to detail and a thoughtful consideration of the way even simple moments together can feel magical.
Chanel Creative Director | Virginie Viard
Models | Alma Jodorowsky, Djebril Zonga, Giedre Dukauskaite, Amar Akway and Mika Schneider
Musician | Sébastien Tellier