Chanel 'Fine Jewelry Collection N°5' 2025 Ad Campaign

Review of Chanel ‘Fine Jewelry Collection N°5’ 2025 Ad Campaign with Photographer Drew Vickers with models Finley Prentice, Loli Bahia

Chanel’s 2025 N°5 fine jewelry campaign presents a refined exploration of the house’s legendary symbol, transforming the number five into sculptural pieces that feel both contemporary and classic. The collection’s designs—crafted in white, beige, and yellow gold with delicate diamond accents—play with geometry and fluidity, striking a careful balance between structure and softness.

Fronted by Loli Bahia, the campaign eschews flamboyance in favor of poised minimalism, allowing the jewelry’s craftsmanship and detail to take center stage. This restrained approach highlights how the pieces transcend trendiness, positioning them as timeless statements rather than fleeting accessories.

By revisiting the emblematic number with subtlety and precision, Chanel asserts its continuing ability to refresh its heritage with understated luxury, delivering jewelry that resonates on both emotional and aesthetic levels.