Chanel Fine Jewelry Holiday 2022 Ad Campaign

Review of Chanel Fine Jewelry Holiday 2022 Ad Campaign by Photographer Nicolas Kantor with models Adesuwa Aighewi, Giedre Dukauskaite, Soo Joo Park, Matthew Bell, and Reece Nelson

Chanel shoots for the moon with a new Holiday 2022 fine jewelry campaign by photographer Nicolas Kantor.

The campaign continues in the tradition of fantastical lunar expeditions Chanel has embarked upon over the last few holiday seasons for its jewelry campaigns. This time around, the narrative finds its adventurers ascending heavenward in a hot air balloon, and it’s more about the journey than the destination. As with any magical vehicle, the balloon’s basket is bigger on the inside than the outside, and our holiday travelers have plenty of room to get cozy and exchange gifts with one another, at least until they enter zero-gravity territory. A soundtrack courtesy of Tchaikovsky’s The Nutcracker provides a familiarly elegant holiday soundscape against which the adventure unfolds.

Sparkling with fun details, the campaign is an elegant yet playful continuation of Chanel’s endless journey towards out-of-this-world style.