Chanel Fall 2023 Inez and Vinoodh

Chanel

Fall 2023 Ad Campaign

Review of Chanel Fall 2023 Ad Campaign by Creative Director Virginie Viard with Photographer Inez & Vinoodh with Talent Loli-Bahia

Loli-Bahia is the face of the campaign for the Fall-Winter 2023/24 Ready-to-Wear collection by Virginie Viard. The model is directed by Inez & Vinoodh in a series of images in motion, alternating between black and white and colour. “Loli-Bahia is the very embodiment of the Chanel woman,” says the duo. “Eccentric, daring, androgynous… A mix of delicacy and quiet strength.”

The romanticism of the camellia – an eternal code at the House – inspired the collection. It appears embossed on denim Bermuda shorts, sprinkled in contrast over a tweed jacket, embroidered on a satin jacket, printed on a long jersey dress and on a pair of boots. Its gentle palette of colours features a dusky pink skirt in chiffon and velvet; a red, black and white dress in crêpe de Chine trimmed with white flounces on the sleeves… The silhouettes also adopt certain codes of menswear, from the attitude of a shorts-suit to a short tweed checked jacket combined with the asymmetry of a long silk slit skirt. Everywhere, movement is free and harmonious.

“This campaign reminds me of the nineties, of vintage chic, of the emergence of new silhouettes. The hairstyles and make-up are perfect examples,” says Loli-Bahia. “I’m really impressed by the power of the photos taken by Inez & Vinoodh.” Images that shed new light on the Chanel allure.

Chanel Creative Director | Virginie Viard
Photographer | Inez & Vinoodh
Talent | Loli-Bahia

Mackenzie Richard
Editorial Director | The Impression
Mackenzie Richard, our Editorial Director, embarked on her career with a primary focus on art industry marketing, representing renowned artists including Sol LeWitt and Jean-Michel Basquiat. Over time, her path led her into the roles of an art director and editor, where she now oversees The Impression's editorial and art teams. Leveraging her distinctive background in art and literature, Mackenzie provides critical insights into creative, design, and brand strategy while extensively covering runways globally.
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