The Brand Steps Up its Cultural Activations Ahead of its Cruise 2025 Show in Marseilles
Chanel has unveiled new activations in connection with its upcoming Cruise 2025 show in Marseille.
Radio Chanel is set to debut on the morning of the runway show, May 2nd. The special broadcast program will feature house ambassador Caroline de Maigret, journalist and producer Géraldine Sarratia, and producer and DJ Pedro Winter. The program will bring together artists and personalities from Marseille along with ambassadors and friends of the House for an eclectic dialogue about creation. The two live sessions will be broadcasted on Thursday, May 2nd at 6:40am and 11:00am EST on the brand’s website and through its social media platforms.
The runway show will be presented on the roof terrace of the Cité radieuse, the apartment building designed by Le Corbusier that is perhaps Marseille’s most iconic architectural landmark.
The brand is also expanding its presence in the coastal city throughout the month, with other activations including pop-up shops in the heart of the city and cultural activities that will include discussion panels, craft workshops, and art exhibitions.