Review of Chloé ‘High Summer’ 2025 Ad Campaign by Creative Director Elodie David Touboul and Photographer David Sims with model Claudia Schiffer
Chloé’s High Summer 2025 campaign is a cinematic daydream steeped in sun, sensuality, and nostalgia. Shot by David Sims, the imagery captures Claudia Schiffer — iconic and radiant — in soft-focus reveries that blur the line between memory and fantasy. Inspired by the languid romance of Eric Rohmer’s seaside films, the campaign unfolds in light-drenched interiors and breezy bedrooms, where crochet, broderie anglaise, and silk whisper of summer freedom and femininity.
Chemena Kamali’s vision is a return to softness: romantic silhouettes, undone hair, an earthy palette. Rather than push the brand into trend-chasing territory, Kamali embraces the timeless — Schiffer’s presence only heightening that effect. There’s an intimacy to these images, a sense of suspended time where nothing matters but warmth, beauty, and the caress of sunlit fabric on skin.
While some may long for a bolder creative gesture, Chloé’s quiet confidence shines in its restraint. It’s not about provocation; it’s about pleasure — of touch, of time, of nostalgia. A sigh of a campaign, just barely louder than a breeze.
Chloé Creative Director | Chemena Kamali
Creative Director | Elodie David Touboul
Photographer | David Sims
Model | Claudia Schiffer
Hair | Paul Hanlon
Makeup | Lucia Pieroni