Review of Coach ‘Coachies’ Ad Campaign by Creative Director Stuart Vevers
First introduced on the runway in 2016, the Rogue is inspired by free-spirits, rebels and dreamers. The Coachies is a collection of limited edition Rogue 25 bags crafted of glovetanned leather and Signature Textile Jacquard – a sustainable material made from a blend of organic cotton and recycled plastic bottles. Each Coachie is imbued with it’s own personality featuring Dreamie, Sweetie, Sparkie, Winkie & Groovie. Each bag has iconic Coach details like turnlocks, tassel hair, polished rivet or grommet eyes, zipper tab or metal-cap hangtag hands, and key hood legs.The collection is introduced with an animated film where the Coachies get up to some mischief in the Coach workshop.
Coach Creative Director | Stuart Vevers