Coach Holiday 2025 Ad Campaign

Review of Coach Holiday 2025 Ad Campaign by Director and Photographer Dan Beleiu with models Elle Fanning, Charles Melton, Kōki, Soyeon, Griff, and Ravyn Lenae

For the 2025 holiday season, Coach invites viewers on a sentimental journey through The Gift for New Adventures, a campaign that blends intimacy, optimism, and wanderlust. Captured by Dan Beleiu through a tender, cinematic lens, the campaign stars Elle Fanning and Charles Melton alongside Kōki, Soyeon, Griff, and Ravyn Lenae. Together, they embody a diverse portrait of the brand’s evolving identity: youthful yet grounded, nostalgic yet forward-looking. Arriving at a time when emotional storytelling drives consumer connection, the campaign underscores Coach’s continued pursuit of modern Americana reimagined through a lens of warmth and self-discovery.

Imagined as journeys in motion, the campaign merges the magic of the holidays with the promise of what lies beyond. The imagery oscillates between stillness and momentum, Elle Fanning waiting to catch a train, Coach bags in tow, and Charles Melton escaping San Francisco for an excursion alongside other classic winter activities showcasing the versatility of the Coach bag. Each frame feels like a scene in a larger story, one where the joy of gifting extends beyond objects to shared holiday experiences and emotional connection.

The campaign’s strength lies in its tonal clarity. Coach continues to refine its visual identity: optimistic, inclusive, and rooted in the tactile codes of heritage craft. The casting feels both global and intimate, bridging pop culture and authenticity with ease. Leaning more into possibility than specificity, a sharper focus on story arc might have elevated the emotional pull further, but perhaps the showcase of the many adventure possibilities with your Coach bag is precisely the point. The campaign remains consistent with Coach’s values: personal expression, leather-led heritage, and a spirit of inclusive optimism.

The Gift for New Adventures captures a holiday aura that’s less about accumulation and more about movement. Coach chooses to present the gift not merely as an object but as a catalyst; a companion to discovery. In doing so, the brand reminds us that the greatest present we give might not just be what’s wrapped, but the journeys it takes us on.