The NBA Star Debuts in a New Campaign Highlighting Watches and Sunglasses
Coach has announced American professional basketball player Jayson Tatum as its latest brand ambassador. The announcement of the partnership arrived as a campaign starring Tatum and highlighting Spring 2024 watches and eyewear.
Tatum is an NBA star who forged his own path in the sports industry, bringing his unique experiences and inspiring story of following his dreams in the face of adversity to the court. From establishing The Jayson Tatum Foundation to provide resources, opportunities, and education to underprivileged children and families, to being a multi-time All-NBA First Team selection — he has created a distinguished career as an ambitious individual who shares Coach’s spirit of optimism and endless possibility.
I’m very happy to welcome Jayson to the Coach family. Jayson is an inspiring individual who captures the spirit of confidence and authentic self-expression at the heart of Coach. I admire his dedication to his community, as well as how he explores and celebrates who he is through his personal style. I look forward to our collaboration and to exploring Coach’s fashion language through the lens of his story and style.”
– Stuart Vevers, Coach Creative Director
