Coach, a global fashion house of modern luxury leather goods, apparel and lifestyle accessories, announces the opening of Coach Play Chicago, the first in a series of concept stores encouraging customers to play in Coach spaces inspired by their communities that will be unveiled in multiple locations this year.
Located at 444 N. Michigan Avenue in Chicago’s River North neighborhood, Coach Play Chicago incorporates architectural features inspired by New York City, Coach’s hometown, alongside local touches nodding to the Windy City’s history displayed throughout the store, including street signs, a baseball glove art installation and marquee signs displaying locally relevant messages, to be updated based on community happenings.
Coach Play Chicago will also feature the newest expression of Coach Create, the brand’s unique customization experience, where local artists will host workshops where customers can create one-of-a-kind pieces at the craftsmanship bar. Customers will also be able to personalize Coach bags with monograms, embellishments and digital prints including special patches and pins exclusive to the location.
Additional design details include vintage and custom furniture made with sustainable materials, including sustainably crafted mirrors by design studio Skilset and accent chairs upholstered in repurposed leather waste created by artist Elise McMahon. Coach Play Chicago will also feature the brand’s latest collection of ready-to-wear, bags and accessories, merchandised all-gender throughout the space.
Each explorable and hyper-physical Coach Play location will be bespoke, featuring design elements that highlight the local neighborhood to create personal and unique environments that celebrate community, environmental consciousness and beautiful things that you can be yourself in.
Location
444 N. Michigan Avenue
Chicago’s River North neighborhood