Review of Coach ‘Revive Your Courage’ Fall 2025 Ad Campaign by Creative Director of Agency House With a Pool with Photographer Elaine Constantine with models Elle Fanning, Soyeon, Lilas
Coach unveils its Fall 2025 campaign, Revive Your Courage, a cinematic reflection on resilience and individuality. The project was developed under the creative direction of Agency House With a Pool and captured by photographer Elaine Constantine, known for her dynamic, emotionally charged imagery.
Fronted by Elle Fanning, Soyeon, and Lilas, the campaign unfolds as a series of portraits that explore courage as both a personal and collective act. Set within sunlit urban and suburban scenes, Constantine’s lens captures the in-between moments—connection, reflection, and quiet rebellion—infused with a sense of movement and emotional honesty.
The styling reinterprets Coach’s signature Americana through a youthful filter: layered textures, oversized outerwear, and tactile leather accessories that feel lived-in rather than styled. Each look balances nostalgia with immediacy, mirroring the campaign’s central message of rediscovery and emotional openness.
With Revive Your Courage, Coach moves beyond surface optimism to explore the deeper strength found in vulnerability. The result is an image of contemporary courage—rooted in self-awareness, guided by creativity, and grounded in the energy of community.
Coach Creative Director | Stuart Vevers
Agency | House With a Pool
Creative Director | Jovan Todorović (Elle), Teitur Ardal (Soyeon and Lilas)
Photographer | Elaine Constantine
Models | Elle Fanning, Soyeon, Lilas
Stylist | Samantha McMillen (Elle), Kim Young Man (Soyeon), Keita Sasaki (Lilas)
Hair | Jenda Alcorn (Elle), Chun A Ram (Soyeon), Oh Ji Hye (Lilas)
Makeup | Erin Ayanian Monroe (Elle), Kim Haemin (Soyeon), Tamayo Yamamoto (Lilas)
Manicurist | Kimmie Keyes (Elle), Kim Jin Sol (Soyeon), Tamayo Yamamoto (Lilas)