Rather than releasing as a marketing campaign to get lost in the swift digital sound, Zomer’s Danial Aitouganov & Imruh Asha create an everlasting yet exclusive visual journal that can be found where the sand meets the sky.
Zomer, the Parisian brand whose Dutch name translates to Summer, has unveiled Travel To The Sun, a limited-edition photobook that blurs the line between intimate diary and immersive visual essay. Shot by van de Wijngaard and both modeled and authored by Saskia de Brauw, this project arrives at a moment when the fashion and art worlds are converging around the idea of the “artist as subject”—a concept that privileges lived perspective over detached editorial fantasy. In Travel To The Sun, de Brauw does not merely appear; she is intertwined within time itself, authoring a narrative from within.
At its core, the book is a meditation on movement, light, and transient states of being. Within a wide open plain outside Marrakech, stippled with hot air balloons, each image captures de Brauw in liminal spaces — hot air balloons interlacing sun and sand, pausing amid elemental landscapes, her figure at once mirroring the monumental and ephemeral nature of the moment. Each look, drawn from both past and forthcoming collections, was thoughtfully styled by Zomer’s Imruh Asha then illuminated through de Brauw’s own narration, transforming her into a living expression of the brand’s incandescent visual language. Through van de Wijngaard’s lens, these compositions evoke an almost cinematic silence: a suggestion of story without dictating one. The text, penned by de Brauw, becomes a poetic countercurrent, adding an inner monologue that drifts between observation and introspection, binding the visual narrative to a deeply personal rhythm.
Strategically, Travel To The Sun positions Zomer at the forefront of a renewed appetite for tangible, collectible art and media. Rather than creating content to be scrolled past, this book asks to be held, contemplated, and returned to—aligning with a broader movement toward slower, more intentional consumption. The creative team’s synergy—MM Paris’s minimalist yet tactile design, Asha’s elemental styling, and Louis2 Paris’s nuanced production amplifies the book’s understated sophistication. If limitation exists, it’s a devotion to understatement so profound that it occasionally veils the emotional thread it so delicately weaves.
In Essence, Travel To The Sun transcends traditional fashion storytelling, offering a hybrid form that is equal parts personal archive, travelogue, and conceptual artwork. It underscores Zomer’s ethos of merging artistic rigor with emotional immediacy, inviting viewers not merely to observe but to inhabit a world defined by shifting light and contemplative movement. In a cultural moment hungry for authenticity and depth, de Brauw’s raw, alluring duality as subject and author feels not only timely but necessary. Here, Zomer bestows more than a campaign that would fade, but rather an archival invitation to travel and acknowledge presence inward as much as one experiences outward, ultimately enlightening how, when one travels to the sun, potential is limitless.














