The French label debuts C+, a fabric innovation merging skincare and style, marking a strategic move into the beauty-wellness crossover
Coperni is extending its reputation for experimental fashion into a new commercial arena: athleisure infused with skincare benefits. On Oct. 6, ahead of their fashion show, the French label will present C+, its first probiotic athleisure line. Unlike the brand’s viral runway stunts—spray-on dresses and robotic cameos—this launch has direct retail ambition, positioning Coperni within the growing intersection of apparel, beauty, and wellness.
The collection incorporates a patented Swiss-developed textile from the material based innovation company HeiQ who has worked with brands such as Patagonia, Rossingol and Boss. For this line the focus is to embed up to 140,000 live probiotic and prebiotic units per gram of fabric. These are designed to transfer onto the skin, supporting microbiome balance and hydration for up to 40 washes. With prices ranging between €150 and €180 ($175–211), the C+ line represents a more accessible entry point than Coperni’s ready-to-wear while retaining an emphasis on innovation. For cofounders Arnaud Vaillant and Sébastien Meyer, the pivot marks a deliberate effort to move beyond momentary spectacle toward functional, revenue-generating projects—a shift that aligns with consumer demand for multi-hyphenate products that blend wellness and utility.
The strategic implications are clear: Coperni is not only diversifying its business model but also staking ground in a category where beauty, activewear, and luxury increasingly converge. Comparable moves by labels such as PH5 and Skims suggest a growing appetite for “ingredient-infused” textiles, though Coperni’s application of live cultures represents a technological leap. By casting model Paloma Elsesser in its debut campaign and teasing the line on social media, the brand signals its intent to build both cultural relevance and market traction.
What comes next could prove pivotal. Coperni has indicated plans to expand C+ beyond athleisure, with wellness-oriented shows and potential distribution in beauty retail channels. If successful, the initiative may serve as a template for how fashion houses can redefine relevance not just through spectacle but through meaningful lifestyle integration—recasting garments as active participants in daily care rather than passive markers of style.
