Review of COS Fall 2024 Ad Campaign by Creative Director Karin Gustafsson and Photographer Karim Sadli with models Mariacarla Moscono, Rianne Van Rompaey, Colman Domingo, Christopher Abbott, Aidan Bissett, Taemin Park, Dara Gueye, Awar Odhiang, and Chu Wong
COS leverages timelessness and talent with the classic feel of its new Fall 2024 campaign, shot by photographer Karim Sadli.
The campaign pares things back for a simple vision of editorial elegance, spotlighting the brand’s take on classic design and the impressive, eclectic cast that bring it to life. Joining iconic models like Mariacarla Boscono, Rianne Van Rompaey, and Awar Odhiang are actors Colman Domingo and Christopher Abbott – both of whom gracefully inhabit the worlds of both independent art films and pop culture forces – as well as musician Aidan Bisset.
COS is continuing to carve out a smart spot for itself in the gray area at the overlap of fast fashion, high street, and luxury aesthetics, balancing accessibility with a more thoughtful and timeless design approach. With the high-level casting of this campaign, the brand takes that practice up another notch.
COS Creative Director | Karin Gustafsson
Photographer | Karim Sadli
Models | Mariacarla Moscono, Rianne Van Rompaey, Colman Domingo, Christopher Abbott, Aidan Bissett, Taemin Park, Dara Gueye, Awar Odhiang, and Chu Wong
Stylist | Jane How
Hair | Anthony Turner
Makeup | Christelle Cocquet
Location | Milan