Courrèges Hits the Streets: Nicolas Di Felice Taps Into Fit Check Culture for Spring 2026 Pre-Collection
Courrèges is making a strategic pivot that speaks directly to the pulse of youth culture, launching its Spring 2026 pre-collection with a savvy nod to the “fit check” phenomenon dominating TikTok and Instagram. Artistic director Nicolas Di Felice, long praised for his technical precision and geometric flair, took to the streets of Paris to style, shoot, and showcase the collection where it’s meant to live: in everyday life, and on camera.
In a digital era where outfit-of-the-day videos and mirror selfies define fashion visibility, Di Felice met the moment by having models document their looks across iconic city locations—including social media hotspots like the Bucherer storefront on Boulevard des Capucines. The result is a lookbook that feels more like a curated scroll through your algorithm than a traditional fashion editorial.
This campaign isn’t just a trend chase—it’s a clever reframing of Courrèges’ core philosophy. “André Courrèges never wanted to dress people in another galaxy,” Di Felice noted. “He wanted to dress them here and now.” By tapping into how fashion is consumed and shared in 2025, the brand positions itself at the intersection of heritage and relevance.
The collection leans into elevated staples with a streetwear-inflected ease: flared pants meet cropped tees, A-line minis get a modern slash, and unisex bomber jackets balance sculptural cuts with casual layering. The entire lineup was styled with flat shoes—a deliberate, democratized choice that aligns with the comfort-first ethos of today’s youth and challenges runway conventions.
Standout details nod to the archives without feeling retro: oversized buckles, safari belts, and an evolved white go-go boot channel Courrèges’ ’60s DNA through a contemporary lens. Meanwhile, the integration of leggings, bodysuits, and ribbed gaiters anchors the collection in the comfort-driven codes of post-athleisure dressing.
With Gen Z and younger millennials setting the pace for fashion consumption—and expecting to see what they wear reflected both online and IRL—Courrèges’ move to embed social-native strategies into its collection rollout is both timely and tactically sharp. The message is clear: fashion isn’t just something to watch. It’s something to wear, post, and live in.