Review of Daily Paper Holiday 2021 Ad Campaign by Art Directors Ayisha Zampou & Keanna Williams and Photographer Florian Joahn with models Jibriil Ollow and Marie-Ange
Daily Paper hits the slopes with a new campaign for Holiday 2021. The snowy and stylish campaign features art direction from Ayisha Zampou and Keanna Williams and photography by Florian Joahn.
The mid-season Holiday collection fuses the brand’s signature graphics and aesthetics with classic skiwear codes perfect for the chillier months ahead. Joahn’s campaign photographs put these pieces in their natural element, on the mountainside. The contrasting silhouettes and snowy mountain backdrops make up for a clean aesthetic, highlighting the collection’s earthy colors, comfy fits, and all-over branded monogram prints.
The simple yet stylish campaign is another strong example of Daily Paper’s smart use of mid-season capsule collections and accompanying campaigns. The approach means that the brand can explore a greater diversity of conceptual and aesthetic realms, but in doing so they also always manage to emphasize their consistent identity and values. Whether it’s getting ready to bomb a mountain or just chilling in the streets, Daily Paper stays warm and keeps it cool.
Art Direction | Ayisha Zampou & Keanna Williams
Photographer | Florian Joahn
Models | Jibriil Ollow and Marie-Ange
Hair | Keanna Williams
Makeup | Laura Yard