Celebrating 15 Years, the Designer’s Resort 2025 Campaign Is Fronted by Madonna’s Daughter
David Koma marks his label’s 15-year milestone with the launch of the campaign for his Resort 2025, featuring Madonna’s daughter, Lourdes Leon. While Koma has launched ad campaigns previously, this is the first to feature a celebrity “face.”
Speaking about the momentous collaboration, Koma expressed,
Because of the 15-year anniversary, I really wanted to add this personal artistic touch with the appearance of my first muse. For a long time, I’ve been a fan of her beauty and I went to see her perform at The Standard’s cocktail bar, Sweeties, where everything that I thought of her before I met her was even more exciting. She really delivered an amazing kind of art.”
The campaign showcases Leon modeling Koma’s latest collection in 12 images, drawing inspiration from sculptor Isabelle Albuquerque’s abstract work and model turned artist Veruschka von Lehndorff’s body paint art.
One striking image features Leon wearing a bodysuit with deer print and chain mail while doing the splits. Koma commented, “It’s one of the coolest images — nobody expected it when she did the splits.”
Koma has always drawn inspiration from Madonna, stating, “I do look a lot at powerful female performers that I listen to.” Notable fans of his provocative designs include Jennifer Lopez, Olivia Rodrigo, Gal Gadot, and more.
