The Leadership shift marks next phase of global strategy
Key Takeaways:
- Andrea Rigogliosi appointed CEO of Diesel, reporting to OTB Group CEO Ubaldo Minelli
- Brings leadership experience from Miu Miu, Fendi, and Christian Dior Couture
- Signals Diesel’s focus on global expansion and strategic brand positioning
Diesel has appointed Andrea Rigogliosi as its new CEO, the OTB Group confirmed today. The announcement signals a renewed focus on commercial leadership and international expansion for the denim-driven house, which has recently sharpened its creative identity under Glenn Martens. Rigogliosi will report directly to Ubaldo Minelli, CEO of OTB Group, Diesel’s parent company.
The appointment positions Rigogliosi to steer the brand through its next phase of global growth, leveraging deep expertise across fashion and luxury retail. Most recently serving as Global Head of Retail and Commercial at Miu Miu, Rigogliosi was instrumental in scaling the label’s commercial footprint and navigating an evolving global consumer landscape. His prior leadership roles at Fendi and Christian Dior Couture further underscore a strong track record in balancing brand elevation with business performance.
Diesel’s founder and OTB Chairman Renzo Rosso emphasized the timing of the move, framing the appointment as pivotal in the brand’s broader evolution. With Martens reenergizing Diesel’s creative codes—earning credibility among a younger generation and carving out a distinct position as a bold alternative to traditional luxury—Rigogliosi’s arrival strengthens the business backbone needed to capitalize on that momentum.
Diesel currently sits at an inflection point: creatively revitalized, culturally resonant, and increasingly poised for scale. As fashion faces a climate of cautious optimism and cost recalibration, the decision to deepen operational leadership points to a long-game strategy—one that balances irreverent identity with business resilience.