Review of Diesel x Savage X Fenty 2024 Ad Campaign by Creative Director Glenn Martens with Photographer Salvatore Matarazzo
Diesel and Savage X Fenty have joined forces for their first collaboration, bringing together individualist and idiosyncratic style with bold sensuality. Co-created by each brands’ creative directors, Glenn Martens and Rihanna, the capsule is celebrated with a campaign featuring creative direction by Martens and photography by Salvatore Matarazzo.
Shot on the beaches of Tuscany, the campaign continues Diesel’s practice of bringing us to a parallel world populated by eclectic chosen families of fiercely independent and accepting style icons. Across ages, genders, colors, sizes, this community of individuals are proudly showing off in the collection’s vibrant and textural lingerie and swimwear, visibly feeling as good as they look.
With distinct aesthetics and values, both of these brands are very particular about the partners with whom they choose to collaborate. It’s no surprise, then, that the collaboration feels like a match made in heaven. Fierce self-love is a core value of both Diesel and Savage X Fenty, and the bold campaign playfully yet deftly communicates how their visions have come together to create one of the most powerful statements of this shared vision yet.
Creative Director | Glenn Martens
Photographer | Salvatore Matarazzo
Videographer | Jacopo Farina
Location | Tuscany, Italy