Dior’s Carousel of Dreams at Saks: A Symphony of Light, Fashion, and History
As the year draws to a close, an enchanting collaboration unfolds at the iconic Saks Fifth Avenue New York flagship. The House of Dior, synonymous with high fashion and timeless elegance, partnered with Saks to create the Dior’s Carousel of Dreams. This spectacular event showcased a stunning mise-en-scène and celebrated a relationship between Dior and New York that spanned over 70 years.
From November 20, 2023, to January 5, 2024, the façade of Saks Fifth Avenue transforms into a fabulous tableau, adorned with Dior’s signature elements such as the star, clover, and Zodiac signs. These motifs, stemming from the founder’s own good luck charms, are integrated into a grand wheel of fortune. The design, a collaborative effort by Maria Grazia Chiuri and artist Pietro Ruffo, is a feature of the Dior cruise 2024 line. Each evening, a mesmerizing light show brings this installation to life, continuing the tradition of Fifth Avenue’s holiday illuminations.
From November 20, 2023, to January 5, 2024, the façade of Saks Fifth Avenue transforms into a fabulous tableau, adorned with Dior’s signature elements such as the star, clover, and Zodiac signs. These motifs, stemming from the founder’s own good luck charms, were integrated into a grand wheel of fortune. The design, a collaborative effort by Maria Grazia Chiuri and artist Pietro Ruffo, was a feature of the Dior cruise 2024 line. Each evening, a mesmerizing light show brought this installation to life, continuing the tradition of Fifth Avenue’s holiday illuminations.
The year’s light show was a masterpiece, unfolding in three parts that celebrated creation, nature, and winter’s captivating moments. From the flourishing of Monsieur Dior’s lucky star to a celestial aurora borealis and a symphony of flowers and fireworks, the display was a visual feast. The show culminated with entrancing butterflies, symbolizing the cyclic beauty of the seasons.
The light show’s inauguration on November 20 was marked by a special performance from the Martha Graham Dance Company. Dancers donned outfits designed by Maria Grazia Chiuri, echoing Monsieur Dior’s love for the art of movement. These contemporary designs, coupled with moon-shaped headpieces, bridged the realms of fashion and dance, creating a surreal spectacle.
The Saks window displays transformed into small theaters, each narrating a story from Dior’s rich history. These scenes, ranging from Christian Dior’s first visit to New York to the latest creations of Dior’s Artistic Directors, were a tribute to the House’s savoir-faire. The displays, embellished with video-mapping animations by the McGuire studio, brought to life a world where fashion, history, and art intersected.
Dior’s Carousel of Dreams at Saks was more than a seasonal event; it was a celebration of the enduring legacy of Christian Dior and the House’s ongoing dialogue with America. The event not only honored the past but also looked forward with hope and imagination, inviting visitors to partake in a journey of wonder and beauty. As the festivities commenced, Dior and Saks stood united in their pursuit of excellence, offering a dazzling spectacle that enchanted New York and the world.
