Review of Dior ‘Backstage Collection’ Spring 2025 Ad Campaign by Creative Director duo Les Torso with Photographer Drew Vickers with models Jenna Ortega, Jisoo, Anya Taylor-Joy, Nikita, Akon
Dior’s latest campaign for its Backstage collection pivots toward a more communal, expressive energy—bringing together an ensemble of high-profile muses for a creative reset. Actress Jenna Ortega joins Dior ambassadors Jisoo and Anya Taylor-Joy, marking the first time this trio appears together for the house. The cast also includes models Nikita and Akon, who underscore the campaign’s commitment to genderless beauty and stylistic fluidity.
Directed by duo Les Torso and photographed by Drew Vickers, the visuals favor proximity and movement. Zoomed-in cameras linger on texture, expression, and touch—offering a behind-the-scenes feel without slipping into cliché. The result is more lived-in than aspirational, without sacrificing polish.
“All present on set at the same time, Jenna, Jisoo and Anya formed an incredible group,” says Peter Philips, Creative and Image Director for Dior Makeup. “Each of them highlighted their personality and their vision of glow by playing with the products in their own way, instinctively, however they wanted. They are very different and yet they created a perfect synergy, embodying the free and multifaceted spirit of Dior Backstage.”
That “free and multifaceted” spirit is the campaign’s quiet strength. Rather than offering a single image of beauty, Dior invites a broader dialogue around individuality, self-direction, and ease. There’s no forceful glamour here—just a gentle question posed to the viewer: Are you ready to glow-up?
Creative Director | duo Les Torso
Photographer | Drew Vickers
Models | Jenna Ortega, Jisoo, Anya Taylor-Joy, Nikita, Akon