Dior Extends New York Show With Cinematic Imagery by Tess Ayano

The Dialogue Between Paris and New York Continues in Ayano’s New Imagery Captured in NYC

Dior extends the conversation between Paris and New York at the heart of its Fall 2024 collection with a new set of imagery captured by photographer Tess Ayano.

While Maria Grazia Chiuri’s Fall 2024 collection debuted digitally, its consideration of transatlantic style was further developed with a second runway show at the Brooklyn Museum in New York that month. Along with recontextualizing the collection through a new location and audience, additional looks were created specifically for the second show that embraced this dialogue of location.

While in New York, the Dior team enlisted Ayano to capture the collection in conversation with this new urban environment. The photographer’s imagery draws on the visual language of classic cinema, which can be felt directly in the presence of lighting equipment and director’s chairs – curiously present on the streets of New York – and more subtly in the extensions of the collection’s references to 1940s noir. Some images are intentionally composed, while others feel more spontaneous and tap into a street-style energy, embodying the collection’s themes of dualism and on-the-go elegance.