Actress debuts as House makeup ambassador in “Rouge Dior On Stage”
Dior has unveiled a new chapter for its Rouge Dior line with the campaign Rouge Dior On Stage, marking the debut of actress Jenna Ortega as the brand’s latest makeup ambassador.
The campaign positions Ortega as the face of the line’s modern direction, highlighting the interplay between cinema, performance, and beauty. Directed by Gordon Von Steiner and photographed by Oliver Hadlee Pearch, the visuals capture Ortega in shifting personas, underscoring the adaptability and impact of the lipstick.
The imagery leans into a cinematic rhythm, presenting Ortega as both performer and muse. The red carpet becomes a stage where attitude shifts with each frame—part femme fatale, part playful star—reflecting the fluidity of contemporary femininity. In this sense, Rouge Dior serves as both costume and character, enabling transformation while holding its signature codes.
Two shades take center stage in the release—390 Redwood Star and 550 Red Shock—both styled as emblematic of the Rouge Dior identity. Through Ortega’s debut, the house underscores its ongoing alignment with a new generation of talent, reflecting how beauty narratives continue to evolve across fashion and culture.
The appointment also reinforces Dior’s broader strategy within beauty: connecting iconic products to rising cultural figures whose influence spans fashion, film, and digital platforms. With Ortega, the maison positions Rouge Dior not only as a heritage staple, but as a symbol of contemporary relevance that resonates across global audiences.
By weaving together performance, product, and persona, Dior reasserts Rouge Dior as more than a lipstick—it is a cultural marker, adapting to each new era while keeping its spotlight firmly on the stage.