Dior Kids Spring 2025 Ad Campaign

Review of Dior Kids Spring 2025 Ad Campaign by Photographer Juliette Abitbol and Videographer Java Jacobs

Dior Kids’ Spring 2025 campaign, photographed by Juliette Abitbol with video by Java Jacobs, introduces the Diorling collection under artistic director Cordelia de Castellane. The imagery explores childhood moments with a balance of formality and intimacy, situating Dior’s codes within everyday rituals—school, breakfast, rest, and play.

The styling emphasizes school-inspired tailoring and vintage-inflected leisurewear. Knitwear, structured coats, and pleated dresses carry a subtle retro quality, with pieces embroidered or printed with “Diorling” branding, a revival of Dior’s heritage codes reimagined for childrenswear. Shades of navy, cream, grey, and burgundy frame the collection in a muted palette that aligns with Dior’s house signatures while feeling understated and wearable for a younger audience.

The photographs lean into domestic familiarity: children reading, combing hair, eating breakfast, and lounging in bed. These vignettes reinforce the theme of “new beginnings,” tying the collection’s academic undertones to ideas of youth, learning, and daily rituals. The result is imagery that feels both documentary-like and staged, reinforcing the brand’s intention to ground luxury in recognizable moments of childhood.

Where the campaign succeeds is in its ability to balance refinement with relatability, presenting Dior Kids not only as an aspirational label but also as one attentive to real-life childhood scenarios. However, the nostalgic mood at times risks overshadowing the individuality of the clothing itself, placing the narrative weight more on atmosphere than on product clarity.

Overall, the campaign extends Dior’s ongoing strategy of rooting its children’s collections in storytelling that emphasizes innocence, heritage, and domestic intimacy, aligning with the house’s broader brand values of continuity and timelessness.