Dior Launches Beverly Hills Hotel Takeover

Dior Launches Beverly Hills Hotel Takeover

The Second Annual Dioriviera Activation Includes an Extension of the Brand’s Increased Spa Presence

For the second year running, Dior has transformed the pool area of the iconic Beverly Hills Hotel with Dior motifs and a Dioriviera pop-up boutique showcasing a capsule collection inspired by a Mediterranean beach vacation.

The pool area is adorned with loungers, deck chairs, sunshades, cushions, and cabana drapery all featuring a bright coral pink fabric called toile de Jouy Soleil. Life-size seashell-covered animals like lions, giraffes, monkeys, and tigers add a jungle vibe to the space.

Adjacent to the pool, the Dioriviera pop-up store displays beachwear, handbags, accessories, and Dior Maison items. Unique Dior Maison pieces are showcased in the nearby citrus garden separating the hotel from the pool. The hotel also offers a Dior Spa Residency featuring six signature face and body treatments, including the Californian Glow and Kobi-Dior treatments. The spa includes a selection of Dior’s skincare and fragrance collections for purchase.

“Following the tremendous success of last year’s collaboration, we are thrilled to once again partner with Dior to create a transporting experience that is as stylish as it is sensory,” noted John Scanlon, the hotel’s general manager. “The timeless appeal of our legendary pool provides the perfect backdrop to celebrate summertime with a splash of sophistication and whimsy, while the spa’s toile de Jouy aesthetic and specialty curated treatments capture the radiance of the restorative summer season.”

Originally commissioned in 1912, the hotel has hosted numerous Hollywood moments and famous guests over the years. The Dioriviera pop-up is open at the hotel until September 2nd, following last year’s sandcastle-themed collaboration.