Dior Men's Fall Ad Campaign

Review of Dior Men’s Fall 2025 Ad Campaign by Creative Director Ronnie Cooke Newhouse and Photographer Alasdair McLellan with models Oskar Geipel, Dugyeong Kim, and Dara Gueye

Dior Men’s Fall 2025 campaign, photographed by Alasdair McLellan and art directed by Ronnie Cooke Newhouse, looks to the transatlantic style of 1970s Paris and New York as a point of departure. Kim Jones continues his exploration of formalwear through a relaxed lens, bringing structured silhouettes into softer territory. The imagery unfolds in a domestic set marked by pastel yellows and mid-century details—an interior backdrop that nods to vintage editorial codes without leaning too far into nostalgia.

The styling by Melanie Ward builds a clean, wearable wardrobe around hybridized tailoring: zip-up shirts, wide-leg trousers, and softened blazers appear alongside Harrington jackets and denim pieces adorned with the house’s signature Cannage pattern. Footwear plays between casual and elevated, and accessories—ranging from monogrammed backpacks to the playful Bobby dog bag—anchor the looks in house iconography. McLellan’s photography renders the clothes with clarity, and the campaign’s models are presented in poised, composed moments that reflect the understated polish Dior Men has become known for under Jones.

Still, the campaign’s restraint may read as overly cautious. The visual narrative lacks a sense of tension or spontaneity—elements that could have enriched its 70s inspiration, an era defined by cultural volatility and creative risk. Despite drawing from a historically dynamic period, the tone here remains largely muted, aesthetically pleasing but emotionally distant. There’s no evident story being told beyond the garments themselves, and while that’s not inherently a flaw, it leaves the viewer with little beyond surface appeal.

Ultimately, the campaign functions well as a lookbook—it’s neat, digestible, and brand-cohesive. But as an editorial statement, it stops short of provoking further curiosity. A thoughtful execution, yes, but one that feels more archival than alive.