Dior Names Greta Lee as Brand Ambassador

Dior Names Greta Lee as Brand Ambassador

The Past Lives actress joins the house as Jonathan Anderson continues to shape Dior’s creative direction

Greta Lee has been named a brand ambassador for Dior’s collections by Jonathan Anderson. The actress, who gained widespread acclaim for her role in Celine Song’s Past Lives and has continued to impress with her performance in Kent Jones’ Late Fame, is recognized for her ability to embody characters with depth and nuance. Dior emphasized that her instinctive elegance and creative presence make her a natural fit for the house’s evolving vision under Anderson.

Lee joins a roster of global Dior ambassadors who reflect the house’s balance of tradition and reinvention. Recent names include Jennifer Lawrence, Natalie Portman, and Jisoo of Blackpink, each of whom represents a different dimension of Dior’s cultural reach across film, music, and fashion. By welcoming Lee, Dior underscores its ongoing dialogue with contemporary cinema and its recognition of emerging voices shaping today’s cultural landscape.

Her appointment also highlights Anderson’s approach to bridging Dior’s couture heritage with a fresh, modern sensibility. With Lee as an ambassador, Dior aligns its creative direction with an actress whose career is defined by versatility, from indie film acclaim to high-profile international projects. The collaboration reflects not only fashion’s close ties with Hollywood but also Dior’s continued effort to amplify authentic, distinctive voices in its storytelling.