It had to be 30 Avenue Montaigne. I would set myself up and nowhere else!
My desire [was] to create a house in my name. A house where everything would be new.”
– Christian Dior
The house of Dior is pleased to announces the reopening of 30 Montaigne, the iconic realm of dreams, reinvented after more than two years of renovation.
I am extremely pleased and proud to see this extraordinary dream, this outstanding project – which my team and I have carried with all our passion – finally come true. More than a reopening, 30 Montaigne is a total reinvention and a living symbol of our DNA: the birth of a realm like no other in the world, where dreams are given free reign and a new, unprecedented page in the history of Dior, fashion – and Paris – can be written,”
– Pietro Beccari, Chairman and CEO of Christian Dior Couture
The legendary hôtel particulier, which cast its spell on Christian Dior in 1946, has seen the House’s collections come to life for seventy-five years, becoming the emblem of Parisian elegance and French haute couture. The historic cradle of the revolutionary New Look has undergone a metamorphosis and is now transformed into a unique place like no other in the world: the locus of all possibilities, now unfolding over more than 10,000 square meters. An extraordinary “refuge of the marvelous,” in the words of Monsieur Dior
Through the prism of beauty and the unexpected, this reinvention offers a (re)discovery of the heritage and passionate inspirations of the House’s multiple facets, through all its universes – from ready-to-wear to fragrances, from leather goods to jewelry, and from art to couture.
The architectural tour-de-force orchestrated by the architect Peter Marino*, at the crossroads of neo-classical style and contemporary purity, celebrates the multiplicity of savoir-faire, art de vivre, gastronomy and culture
Location | 30 Montaigne