Review of Dior Spring 2026 Ad Campaign by Dior Creative Director Jonathan Anderson with Photographer & Film Director David Sims featuring Kylian Mbappé, Louis Garrel, Paul Kircher, Greta Lee, Laura Kaiser, Saar Mansvelt Beck, and Sunday Rose
The Spring 2026 campaign marks the first visual overture from the house under newly appointed creative director Jonathan Anderson, and it arrives with a studied lightness. Photographed and directed by David Sims, styled by Benjamin Bruno, and supported by cinematography from Benoît Delhomme, the campaign reads as a gentle recalibration. Anderson appears less interested in grand declarations and more focused on tone, rhythm, and casting as cultural shorthand. The hook here is subtle, Dior presented as youthful, self-possessed, and quietly alert to the present moment.
The strength of the campaign sits squarely in its casting and still imagery. Kylian Mbappé, Louis Garrel, Paul Kircher, and Greta Lee form a constellation that feels deliberately edited. Each figure carries cultural weight without theatrical excess. Together, they articulate a Dior grounded in intellect, discipline, and emotional presence. The clothes are allowed to speak clearly in the stills, which is no small feat given how often campaign product shots flatten into obligation. Here, tailoring, texture, and proportion hold visual interest, offering a refined Parisian lens that feels considered rather than precious. The house understands how to photograph product again, and that matters.
The videos, however, feel designed with distribution in mind. They register as elegant content objects, polished, shareable, and fleeting, rather than as chapters in a larger narrative. The emphasis appears to rest heavily on talent, which aligns with Anderson’s historical playbook. His tenure at Loewe often leaned toward spare worlds where clothing and casting carried the conceptual weight. That approach worked when the garments felt idiosyncratic enough to generate their own mythology. At Dior, where symbolism and story are part of the house’s DNA, the absence of a richer narrative feels more pronounced. Especially when placed alongside the recent Lady Dior bag campaign, which offered a more immersive and emotionally layered world, this outing feels intentionally restrained.
Still, restraint can be a strategy. The campaign’s lightness invites closer inspection of its cast and collaborators. Sims and Bruno’s continued presence signals trust and continuity within Anderson’s creative ecosystem, while Delhomme’s involvement grounds the project in a distinctly French cinematic sensibility. The result is a campaign that feels thoughtful, edited, and self-aware, even if it stops short of emotional immersion. This Dior appears to be clearing space before speaking louder, allowing casting, craft, and quiet confidence to establish the house’s new posture. The story here unfolds slowly, and perhaps that patience is the point.
Dior Creative Director | Jonathan Anderson
Photographer & Film Director | David Sims
Director of Photography | Benoît Delhomme
Talents | Kylian Mbappé, Louis Garrel, Paul Kircher, Greta Lee, Laura Kaiser, Saar Mansvelt Beck, & Sunday Rose
Stylist | Benjamin Bruno
Hair | Guido Palau (with Brice Tchaga for Kylian Mbappé)
Makeup | Yadim Carranza (Greta Lee, Louis Garrel, Paul Kircher, models), Luna Betsch (Kylian Mbappé)
Manicurist | Ama Quashie
Casting | Ashley Brokaw
Set Designer | Poppy Bartlett