Dior 'The Lady Dior' 2025 Ad Campaign

Review of Dior ‘The Lady Dior’ 2025 Ad Campaign by with Photographer David Sims with models Mia Goth, Greta Lee and Mikey Madison

Lady Dior’s latest campaign has arrived, captured by David Sims in natural light across the gardens and interiors of the Pavillon de Musique de la Comtesse du Barry. The setting echoes the 18th-century French references that inform Jonathan Anderson’s debut designs for the House. Across the lush gardens and interiors of the Pavillon de Musique de la Comtesse du Barry, unveils the latest Lady Dior campaign. Through echoes of 18th century references the new renditions of the handbag are illuminated through the natural light and lens of David Sims.

The campaign is defined by instinctive, unguarded poses from actors Mia Goth, Greta Lee, and Mikey Madison, whose presence brings a spirit of renaissance to Dior’s most enduring icon. “The Lady Dior is one of the most iconic bags in history. I love that when you pair it with someone like Mia, Greta, or Mikey, it suddenly becomes something new,”Anderson notes.

Sims’ restrained yet intimate framing conveys a sense of candid ease: models recline against carved chairs, lounge across silk pillows, and inhabit stately interiors with a quiet irreverence. The imagery tempers Dior’s heritage formality with playful charm. Preppy polo stripes, embroidered surfaces, and whimsical motifs—clovers, bows, even ladybugs—animate the handbag, allowing each rendition of the Lady Dior to stand as both artwork and accessory. Casting further sharpens this duality: contemporary voices with intellectual and unconventional appeal underscore Dior’s dialogue between legacy and reinvention.

Strategically, the campaign succeeds in its subtle repositioning of Lady Dior and the brand at large as more than historical context—it becomes a conversation. The emphasis on novel textures and unexpected details speaks to a younger audience that values both craftsmanship and individuality. Anderson’s direction is strongest in the intentionality of each visual decision, from logo placement to the juxtaposition of aristocratic settings with contemporary and youthful styling.

All eyes now turn to Paris, where Dior will present its Spring/Summer 2026 women’s collection on October 1 at 2:30 PM. Marking Anderson’s first women’s show for the House, anticipation is running high for a collection set to define a new era at Dior. This is just his beginning.

Ultimately, Dior’s latest Lady Dior campaign is a study in contrast that repositions a timeless icon for a generation fluent in subtlety. By framing the handbag as both heritage artifact and youthful companion, the campaign manages to honor tradition while cultivating relevance. If this marks the beginning of a new chapter for Dior, it is one defined not by radical rupture but by a sophisticated recalibration—one that suggests the Lady Dior, much like the women who carry it, remains endlessly adaptable to the spirit of the moment.